Facebook has whipped up unprecedented interest in a Wall Street IPO.
As the world’s top social network gets ready for its big debut, the company has continued to tackle tough questions regarding if and how Facebook will successfully monetize mobile in the future.
“In March 2012,” Facebook stated in its amended prospectus this week, “we began to include sponsored stories in users’ mobile News Feeds. However, we do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”
In other words, Facebook still doesn’t know how to make the most money possible from its nearly 500 million registered mobile users.
But Facebook isn’t declaring defeat in mobile. Instead, the company says its figure out the mobile space just like other industry giants are. And so far, investors don’t seen wholly turnout off by that optimism sans specifics.
As of this writing, Facebook – which is looking to pull in some $10 billion via the sale of 337 million shares at $28 to $35 each – will likely raise that share price range ahead of the IPO, which may be only one week away.