Facebook Hires First CMO

Facebook Hires First CMOSocial networking giant Facebook has hired its first CMO.

Formerly of Google, Gary Briggs was most recently the chief marketer at Motorola Mobility.

Although this will be the first time Facebook has had an official Chief Marketing Officer, Briggs will be replacing Eric Antonow, Facebook’s VP-product marketing, who has largely performed the work of a CMO (but without the title) since 2010.

The change in title reflects an expanded scope for the role. Mr. Briggs’s duties are to lead branding and marketing efforts for all Facebook constituencies of users, developers and potential consumers of new products like Facebook Home. He’ll oversee the Facebook teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

AdAge reports that Antonow will remain with Facebook during the transition period and will officially leave in September to “work on a project related to his interest in education.”

“Facebook isn’t just a company,” Briggs said upon his appointment to CMO. “For more than a billion people, it’s their connection to the friends and things they care about most. Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.”