When it comes to the top players in social commerce, Facebook leads the pack by a mile.
According to the latest industry research conducted by Shopify and shared this week by eMarketer, Facebook is now the globe’s top social commerce site worldwide.
According to Q3 2013 polling, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Of course, that’s not to say that other social networks aren’t also knocking it out of the park.
“The antiques and collectibles industry was the best example, with Pinterest generating 74% of social orders,” eMarketer reports. “YouTube saw success with digital products, services and merchandise, grabbing 47%, 36% and 29% of orders, respectively. Though a much smaller percentage, both etail catalogs as well as home and office furnishings saw 18% of orders coming from Twitter.”
To learn more, check out the full report here.
