When it comes to advertising, Facebook has found its grove. And now advertising may also find its group — that is, Facebook groups.
According to the scoop from TechCrunch, Facebook may soon leverage the massive advertising opportunity lurking inside of its platform’s groups — millions of issue or topic focused collections of engaged FB users.
Facebook’s latest trick to earn more revenue without drowning the News Feed is to serve ads to the 1 billion users of its Groups feature.
Following a rash of user reports about seeing “We’re testing ads in Groups” messages on Facebook, TechCrunch reached out to the world’s leading social platform to get the low down.
On Tuesday, TechCrunch confirmed that such tests are, indeed, underway for mobile and desktop versions of Groups in a number of nations, including Australia, Canada, Ireland and New Zealand.
“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook rep was quoted in the report.
We’re told that the ads “will look the same as News Feed ads” but will be targeted with precision to appropriate groups.