Facebook Ad Profit Much Greater on iOS Than Android

Facebook Ad Profit Much Greater on iOS Than AndroidAccording to the findings of a new study by major social marketing company Nanigans, advertisements on iOS devices delivered returns that effectively blew Android out of the water.

The study tracked roughly 200 billion Facebook ads from over 100 advertisers on Nanigans’ platform through the first nine months of this year.

“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

All told, in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent, VentureBeat reports.

The worst part of all for Android? According to the same report, it’s not just that Android monetizes worse than iOS, “it actually offers negative return on investment.”

In other words, the VentureBeat summary concludes, “while advertising on iOS brings retailer 162 percent more cash than they spend on the ads, advertising on Android returns 10 percent less than the cost of the ads.”