Nothing makes the effort behind a mobile marketing campaign more effective than an engaged audience. Consequently, when mobile device users already have a history of being engaged with their devices, it could give mobile marketers some direction with regard to the platforms that should be most heavily targeted in a particular campaign.
This week, the team at Experian is providing some helpful information in that regard. According to the company’s smartphone usage data, iPhone owners spend a higher number of minutes per day on their device than the average Android device owner spends on theirs.
Smartphone users may constantly debate which operating system is supreme, but we see clear differences between the ways consumers use their phone depending on the operating system that runs it. For starters, iPhone users spend an hour and fifteen minutes using their phones per day, a full 26 minutes more than the typical Android phone owner.
“On average,” the report reads, “smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social networking eats up 16% of smartphone time while browsing the mobile web accounts for 14% of time spent.”
Emailing and playing games, meanwhile, account for roughly 9% and 8% of daily smartphone time, respectively, while use of the phone’s camera and GPS each take up another 2% of our smartphone day.
To learn more from the new Experian report, click here.