On Monday, Experian Marketing Services confirmed the newest addition to its thriving corporate resources.
Today, the growing provider of data, analytics and marketing technologies announced its acquisition of Conversen, a “pioneer” of developing interaction management technologies.
The acquisition is aimed at strengthening Experian Marketing Services’ integrated marketing suite.
“As the complexity and demand for more data-driven marketing grows, it’s paramount that Experian Marketing Services stays ahead of these shifts and continues to offer an intuitive, flexible product set that enables clients to engage in consistent, meaningful dialogues with their customers across all relevant channels,” said Matt Seeley, president of Experian Marketing Services.
According to the Wall Street Journal, as of December 31st, 2011, Conversen reported gross assets of $1 million,
Conversen has been acquired from its founding shareholders, employees and a private investor. The acquisition will be funded from Experian’s existing cash resources.
“The acquisition of Conversen aligns with our commitment to invest aggressively in cross-channel marketing and complements our powerful suite of customer-centric marketing services that better connect our clients with their customers,” Seeley add. “We fully expect this acquisition to have a tremendous and immediate, positive impact on our clients’ programs.”