It’s called Trover, a new mobile discovery network startup engendered by Expedia.com founder and Zillow co-founder Rich Barton.
The free iPhone application allows its users to share “location-specific discoveries” via popular social networking platforms like Facebook, Twitter and, of course, email.
An Android version planned for fall.
Trover’s defining feature is its location-based discovery mosaic, which allows explorers to visually browse through an eye-catching collection of thumbnail images featuring places to see and things to do nearby. As the user scrolls, a mileage indicator guides them to hidden gems located in nearby neighborhoods, towns, states and beyond, allowing users to explore new places or plan activities.
“Trovers are passionate about sharing the unique things they uncover while exploring their cities or far away places,” says CEO Jason Karas. “People find fulfillment in introducing something remarkable to another person. That, in turn, creates a social resource that’s fun, entertaining and ultimately very useful. Whether it’s a favorite boutique, a great bartender, a hidden piece of graffiti or a secret path to a deserted beach, with Trover in your pocket it’s easy to find and share amazing discoveries.”
Trover is a private company funded by General Catalyst Partners, Ignition Partners and Benchmark Capital with offices located in Seattle, Washington.