MMW learned Tuesday that Manage, a provider of mobile in-app advertising solutions for advertisers and publishers, is appointing mobile ad veteran Mike Ng to the position of CEO.
Ng is being tapped to drive sales in new markets and expand the company’s current programmatic capabilities to burgeoning social media platforms like Twitter.
Under Ng’s leadership, Manage says it is creating a “single mobile advertising platform for marketers to access and buy high quality mobile in-app and social channel inventory.”
From an announcement being released by the company on Tuesday:
Ng brings to Manage deep expertise in programmatic and social marketing. Previously, he served as head of mobile app promotion at Twitter, where Ng was responsible for growing the mobile app download business revenue by more than 100 percent year-over-year spanning mobile gaming, mobile commerce, travel, retail, finance, media and entertainment sectors. As general manager and vice president for mobile advertising solutions at Criteo, Ng built a global team and brought to market the company’s mobile offering both pre and post IPO. Ng also led business development and global partnerships at data management platform Blue Kai, which was later acquired by Oracle, as well as served in leadership roles at eBay and Yahoo!.
We’re told that Ng holds an MBA from Duke University’s Fuqua School of Business and a B.S. in applied economics and management from Cornell University.