Evolution Coming to Content Management Market in 2014

Evolution Coming to Content Management Market in 2014Global analyst firm Ovum expects the content management market to mature and evolve significantly in 2014.

According to the group’s newest projections, the enterprise content management (ECM) market is rapidly changing as platform vendors transform themselves into providers of solutions that address specific issues faced by organizations.

For the ECM vendors, this means a change of emphasis from the core, now largely standardized, features, such as document management, to other areas, such as capture and scanning and business process management (BPM) as the enablers of content-centric processes.

However, Ovum warns, the greatest changes are taking place in the delivery models and channels.

The changes come as users demand access to content anytime, anywhere, obliging the vendors to make ECM available to a wider range of organizations by delivering their solutions via the cloud.

Sue Clarke, a Senior Analyst of Information Management and author of the report, says enlightened organizations “now have highly developed and sophisticated social media strategies that involve sales, marketing, and customer service initiatives. Most vendors providing ECM technologies, particularly those in the web content management (WCM) space, include support for social content.”

“Users are now demanding access to content anytime, anywhere, and organizations need to be prepared for this,” Clarke adds. “Therefore, all ECM-related products should now provide extensive support for mobile devices, particularly rendering content in the appropriate format for the device on which it is being viewed. The capabilities should also ensure the same policies for managing access to content are applied regardless of the device being used.”