Apple’s mobile advertising platform is expanding across the pond as the Cupertino, California-based tech giant is poised and ready to announce its first European iAd mobile advertising partners.
According to a report Sunday in the Financial Times of London:
Apple will announce the first brands to use iAds in Europe this week, after a mixed reception to its new mobile advertising service in the US.
While no specifics are yet known, initial European partners may include L’Oréal, Renault and Nestlé. Early projections indicate that the first campaigns could kick off in as little as three weeks, with many more in line for an early 2011 launch.
The European launch will allow developers and advertisers in the region to target iPhone users the same way as their peers have in the US.
If you think you’ve heard this story somewhere before, chances are you have. You see, Apple has repeatedly delayed the European kick off for the iAd mobile advertising platform. As it turns out, the $1 million minimum price tag has proven troublesome for more than a few interested potential advertisers.
Just days ago, however, Apple finally ironed out the details to bring iAds to Japan in a newly forged partnership with Dentsu, Japan’s prominent advertising agency.
It now appears Europe is finally next.