MMW has learned that the world’s largest esports company, ESL, is once again partnering with the GSMA, the organizer of Mobile World Congress.
The reasion for the pairing? To bring esports competition to MWC in Barcelona, Spain next week.
ESL Barcelona presented by Mobile World Congress is taking place on February 19 – 21, 2016, the weekend prior to the main event, and will host two esports competitions at Fira Barcelona, Hall 2.
“Connecting esports tournaments to events such as the prestigious Mobile World Congress is a very exciting new step as we work to further popularize esports – especially given mobile’s increasing importance as a gaming platform,” says Sebastian Radu, Managing Director of ESL Spain and ESL LATAM.
“Reaching new audiences, engaging them in new way, going to places yet to be discovered – that’s what the partnership between the GSMA and ESL is about,” Radu adds. “ESL Barcelona presented by Mobile World Congress is already our third joint event, and with it’s location in a burgeoning esports territory like Spain, we’re confident the future is bright and full of opportunities for both the GSMA and ESL.”