ESPN To Discuss Mobile Strategies And Use Of Location Targeting At LBM Summit

It’s been announced that ESPN will join numerous other big-name brands at the upcoming Location-Based Marketing Summit to discuss how the sports giant is investing in location based services and how location is an integral component in ESPN’s digital media growth strategy.

Marc Horine, VP of Partnerships for ESPN, will take the stage to deliver a keynote titled “The Value of Live, Local and Social,” where he’ll detail the steps ESPN has taken on the mobile location front, and how he plans to continue to leverage the concept going forward.

“With all the media attention surrounding location based services, this summit is the ideal opportunity for corporations to learn how this technology can be applied for maximum benefit,” said Christopher Sherman, CEO of Engage Digital. “We look forward to hearing Marc’s perspective on how new mobile location innovations will allow companies such as ESPN substantially change the nature of how they communicate with their audience.”

Don’t forget, any Mobile Marketing Watch readers who wish to attend the event can take advantage of a $250 instant discount off the current published rate of $695 by using the promo code “MMWVIP” during registration.