ESPN Radio is coming to an iDevice near you.
And that will certainly be good for business at the venerable sports institution.
On Tuesday morning, ESPN Radio today unveiled its “single, most definitive ESPN Radio App optimized for iPhone, iPod touch and – for the first time – iPad.”
The app, which ESPN says is sponsored by Lowe’s, creates a personalized sports listening experience (both live and on demand) and includes a new feature that allows fans to build their own sports stations.
Additionally, fans now have the option to rewind live audio streams, including ESPN Deportes Radio.
If you’re not an iDevice owner, don’t worry. ESPN confirms that versions for Android and Windows 7 smartphones are slated to launch later this summer.
“This latest version of the ESPN Radio App builds on our promise to deliver the best sports audio content across any device,” said Marc Horine, Vice President at ESPN Digital and Print Media. “With this update, fans now have complete control over their listening experience as the app provides the functionality to customize specifically by sports, teams and athletes they care most about.”