Episerver Advances Vision for Omnichannel Personalization

Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping SeasonEpiserver, a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud, is rolling out new omnichannel personalization capabilities.

The capabilities in question come with the launch of Episerver Advance, Episerver Perform and Episerver Insight.

Episerver Perform uses a system of machine learning algorithms to learn and predict which products and offers are most likely to interest each customer and offer the best recommendations.

Unlike other product recommendation engines, Episerver Perform is not based solely on a customer’s lifetime journey, but instead, it looks at behavioral triggers within distinct journeys. This ensures that shopping for gifts or other infrequent purchases do not lead to irrelevant recommendations in the future.

“Personalization should be a key component to any digital marketer’s strategy,” said James Norwood, executive vice president of strategy and CMO at Episerver. “With the combined personalization capabilities of the Episerver Personalization Suite, we’re able to help our customers better predict what appeals to their audiences, and then act on those preferences immediately. In doing so, we see increases in both sales and brand loyalty.”