Engel & Völkers North America, an international premium real estate company, is taking its commitment to staying on the forefront of technology one step further at its office in Sherman Oaks/Encino by offering agents and clients an exclusive experience using augmented reality.
To leverage the power of AR, Engel & Völkers Sherman Oaks/Encino turned to Los Angeles, California-based Augmently, Inc, The Augmented Realism Agency™ at the vanguard of augmented reality for marketing and branding for companies and clients across a broad range of industries.
Having conceptualized and created a new augmented reality lead generation tool for the real estate market, Augmently, Inc. was primed and well positioned to empower Engel & Völkers Sherman Oaks/Encino to quickly capitalize on this cutting edge AR solution to meet their forward thinking objectives.
The end result is the new Engel & Völkers Augmented Realty app for Android and iOS. The app showcases luxury real estate properties in a unique and effective way with AR-enabled real estate flyers that come to life through the use of Augmented Reality.
Anyone with the app can press the “Scan Your Flyer” button and wave their phone over an E&V AR-enabled flyer to experience all that the property has to offer through high-resolution video, pictures, messages, and streamline communication to agents representing the property.
“More often than not, when a prospective buyer leaves an open house, they also leave behind flyers or dump them in the trash without more than a single glance,” admits Augmently Inc. Founder and CEO Ziggy Kormandel. “We had this idea for a powerful lead generation tool that people will not only want to keep but also share because of how fundamentally unique and compelling it is.”
No stranger to harnessing the ubiquity of mobile devices, the team Augmently Inc. crafted a tool for real estate agents that turns the page on traditional flyers.
By using the in-app camera on the front page of the flyer, users will see the address of the property appear to be floating above the flyer, while a high-resolution video of the estate will play. When pointing the camera at the back page of the flyer, photos of the property expand to the full size of the paper, with an option to scroll through the properties various high-resolution pictures.
Additionally, a personal video about the real estate agent will enlarge from the bottom left-hand corner of the flyer to give you more information on E&V, the agent, and how to get in contact with them immediately through any and all available means.
“With so many disrupters in our industry, we’ve gone beyond the typical marketing tools that traditional brokerages offer their agents and customers which are antiquated by today’s standards,” says Ashish Trivedi, License Partner and President of Engel & Völkers Sherman Oaks. “Our clients expect the very best, and an upper echelon of service. In maintaining those expectations in our marketing and technology, we see augmented reality as the next platform and game changer for E&V Real Estate Advisors and their clients. Without a doubt, this will expand the reach beyond the conventional medians in finding the next prospective buyers and sellers.”