Endurance International Group Holdings, Inc. has just announced it is acquiring Constant Contact, Inc. The transaction has been approved by the boards of directors of both firms.
According to the companies, the benefits of the proposed merger include expansion of Endurance’s position as a leader in the small business marketing space from web presence to online marketing services.
In addition, the “extension of the company’s product portfolio of solutions and integrated products for its millions of subscribers through the addition of Constant Contact’s suite of online marketing tools such as email marketing, events management, social media integration, and contact management systems” will be valuable, reads a news release issued Monday.
Of course, there is also the benefit of stronger operational and financial scale.
The deal brings together two long-standing Massachusetts companies.
“We couldn’t be more pleased to welcome Constant Contact to our team and our family of brands,” said Hari Ravichandran, president and chief executive officer of Endurance. “We have long admired Constant Contact and its strong management team, and all that it has accomplished in building a great product set, as well as building an influential culture and team. Their focus on the customer and product development complements our offerings for small business services, and expands our ability to address the needs of SMBs.”
Gail Goodman, chief executive officer of Constant Contact, agrees.
“We know that once small businesses have a web presence, they look for other products and services that will help them to grow their business. We see an opportunity to help our growing subscriber base meet their goals through an integrated suite of solutions, and we are excited to add this talented team to our roster,” Goodman said.