eMarketer: Mobile Will Dominate U.S. Holiday Ecommerce Sales Growth

eMarketer‘s latest revised projections for the 2013 holiday retail rush suggest that mobile commerce will be a major driver of total ecommerce retail sales. eMarketer projects that retail ecommerce holiday sales in the U.S. will likely exceed last year’s impressive gains. In total, U.S. retail ecommerce sales for the holiday season—defined as November and December—are …   Read More

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eMarketer Mobile Will Dominate U.S. Holiday Ecommerce Sales GrowtheMarketer‘s latest revised projections for the 2013 holiday retail rush suggest that mobile commerce will be a major driver of total ecommerce retail sales.

eMarketer projects that retail ecommerce holiday sales in the U.S. will likely exceed last year’s impressive gains.

In total, U.S. retail ecommerce sales for the holiday season—defined as November and December—are expected to reach $61.8 billion, up from $53.7 billion last year.

“This year,” the new report reads, “mobile devices will account for a larger-than-expected share of total US retail ecommerce sales, according to the newly revised forecast.”

When it’s all said and done, eMarketer believes that mobile’s share will reach 16%.

In total, eMarketer predicts retail mcommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 billion.

For the full-year, total U.S. retail ecommerce sales are expected to reach $262.3 billion.

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1 comment

  1. andrewboon2739

    Good article. Mobile
    platforms are a good way to attract consumers to their brands and can drive
    retail sales better than any other media. Came across this
    whitepaper on emerging trends in retail “Thinking about tomorrow: Post
    recession strategies for
    retailers” http://bit.ly/10XoIQa readers may find it useful.

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