eCommerce has been very, very good to the beauty and fashion industries.
Just ask Nils Johnson, founder of Beautylish. According to a report Wednesday from Business Insider, the beauty and makeup content site has raised just over $2 million from prominent investors and the site’s popularity is surging with each passing day.
Having launched in late 2010, Beautylish has already grown to have 1 million monthly unique visitors. So with thousands of die-hard fans and social media followers looking for more, Johnson is about to give them what they seek. And he stands to make a fortune in the process.
Content is a good way to build a trusted brand but e-commerce is the next, revenue-generating step for Beautylish. Today it is launching an online store so users can buy products and bring their desired looks to life. Johnson says he won’t sell sample products like Birchbox. It’s too expensive. Instead, featured products will range from designer brands and limited exclusives to staple items that can be found in drug stores.
“We’re going for brands the community wants, not just the brands we can get,” he says. “In the beginning we focused on creating a great experience for users and getting quality right,” says Johnson. “Buying products is natural after that.”
Are you looking forward to the eCommerce experience of Beautylish?