eBay Puts mCommerce Front and Center at Mobile World Congress

On Monday, eBay got the party started at Mobile World Congress by announcing a full slate of new partnerships and tweaks aimed at helping advance the company’s mCommerce efforts.

Today, eBay dished on its new partnership with major carrier Three.co.uk; strategic integrations with merchants such as Yotel and Entradas.com; and mobile app updates that evolve mobile commerce selling and shopping experiences for consumers.

Particularly exciting, however, is eBay’s partnership with Three.co.uk, which will deliver mobile devices pre-loaded with eBay apps, bringing the mobile shopping experience directly to consumers.

According to eBay, the announcements “underscore eBay’s commitment to leading mobile commerce innovation and building out a robust mobile commerce ecosystem with carriers, merchants and consumers worldwide.”

In 2011, eBay mobile commerce generated $5 billion in retail volume, and PayPal mobile generated $4 billion in payment volume.

And the profitable trend is poised to continue.

“Mobile commerce is changing the way people shop and pay, and the ways in which merchants of all sizes engage consumers,” says John Donahoe, eBay Inc. President and CEO. “We’re seeing a new retail paradigm emerge through mobile. Consumers are in control, and they want to shop anytime, anywhere. That creates opportunity. eBay is driving mobile commerce innovation, partnering with carriers and merchants to build a new retail ecosystem that drives growth by delivering anytime, anywhere value and rich multichannel shopping experiences for consumers.”