On Tuesday, MMW picked up on an interesting report from the Financial Times of London, which suggested that Apple’s mobile advertising platform (iAd) would be launched in the very near future throughout Europe.
Such reports, however, have surfaced two other times in recent memory. On both occasions, Apple’s plans reportedly fell through as a result of advertisers supposedly balking at the high cost of high tech advertising via iAd (a $1 million minimum ad buy is allegedly mandated for all ad buyers).
It now appears that the negotiations have concluded on a positive note and Apple is gearing up for an early December launch of iAd in the UK and France, with Germany scheduled to join Apple’s mobile marketing party at some point in January.
“We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” said Andy Miller, Apple’s vice president of iAd. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”
According to Apple’s official announcement, L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier & Unilever represent the first wave of European iAd participants.
For more info, check out Apple’s press release on iAd expanding across the pond.
