It’s “game on” for Telefónica Digital.
On Wednesday, the company unveiled its latest play in its global gaming strategy. And it involves one of the biggest names in the video game industry.
Telefónica has partnered with EA Mobile – a division of Electronic Arts Inc. The coupling will allow customers to access top games on their mobile devices.
“The deal will give Telefónica’s operating businesses the ability to create innovative gaming promotions using titles from the EA catalog of consumer favorite brands” Telefónica announced in a press release this afternoon.
The service will be available first through O2 in the UK followed by other Telefónica markets.
Although “gaming subscription” options are being explored, O2 will offer its customers three months of free access to all EA Mobile games following their first download.
“Our relationship with EA Mobile puts us as the epicenter of mobile gaming – which accounts for the highest percentage of downloaded Apps and is the largest paid mobile content market today,’ said Matthew Key, Chairman & CEO of Telefónica Digital. ‘By making a differentiated play in this most emotive and immersive entertainment medium we are fostering a much deeper connection with our customers – another significant step in becoming a true aggregator of experiences.”