Ahead of the long holiday weekend, Smaato released its latest quarterly global trends in mobile advertising report.
According to the report summary from MAW, mobile video ads are now clearly the most effective and best forming ad formats in the mobile ad business today.
That assessment is the result of Smaato’s analysis of data from billions of mobile ad impressions served on its exchange during the first quarter of this week.
“The report shows strong growth for mobile video advertisements, delivering 11 times higher eCPMs for publishers – a 1,042 percent uplift compared to any other ad format,” Smaato is quoted by MAW.
Additionally, we’re told that “there are certain contexts” in which mobile video ads drive higher performance.
Overall, data indicates that mobile video ads drive higher revenue when shown in-app versus in the mobile web, with iOS apps delivering almost 3x higher eCPMs over the mobile web.
To learn more, check out the full Smaato report here.