One of the worst kept secrets in social media has come to light this Tuesday morning. As rumored for weeks, Twitter has finally closed its acquisition of TweetDeck for more than $40 million.
TweetDeck is a hugely popular Twitter client for users who enjoy viewing tweets, directing messages, and searching friends and trends on the microblogging platform within one concentrated desktop or mobile screen.
Sources close to the deal say the $40 million comes in combination of cash and stock.
CNNMoney reported this morning that Twitter reps still won’t confirm the purchase, but “the company’s PR account tweeted: ‘For all those who might be curious, we continue to not comment on rumors.'” The sources in question, however, tell CNN that the deal is done.
“The deal has yet to be announced, but papers finalizing the deal were signed Monday,” one insider revealed.
The finalized deal comes just four months after rumblings first surfaced about the prospect of UberMedia allegedly offering $30 million for TweetDeck.
For Twitter, the acquisition represents yet another step by the microblogging originator to scoop up other platforms that have successfully utilized the original service and transformed it into something even more functional for specific users.
Twitter recently acquired the popular Twitter iPhone app Tweetie, and even teamed with photo add-on TwitPic as it launched its new interface.