Do Social Media Reviews Really Lead to More Sales?

If you’ve wondered whether or not social media reviews truly lead to more conversions across eCommerce, the answer is clear.

According to data collected from the Bazaarvoice network and presented in an infographic this week by AdWeek, social media chatter about a product or service is highly influential in the sales process.

“E-commerce is a booming market, and its growth is closely tied to social media engagement,” the report reads.

So how do all the numbers shake out? To find out, take a gander at the infographic shared below.