DMA’s Strategic Partnerships Broaden Diversity of IMW Conference

DMA’s Strategic Partnerships Broaden Diversity of IMW ConferenceToday in the world of digital marketing, partnerships are vitally important. Of course, this comes as no surprise to the Direct Marketing Association.

Claiming to be capitalizing on the growth trends in strategic partnerships, DMA has just announced 10 strategic collaborations for its IMW/15 Conference, which takes place today and tomorrow (June 9-10) at the Millennium Broadway in New York City.

IMW/15, which has been hailed by as one of the top 10 marketing conferences in the US in 2015, features an array of keynote speakers.

DMA’s strategic partners for IMW this year are The Alliance for Audited Media; Chief Marketer;; Direct Marketing Club of New York (DMCNY); Direct Marketing News; Forrester Research, Global Marketing Alliance (GMA), Influence & Co.; Marketing Executives Networking Group (MENG); and SoDA – Global Society for Digital Marketing Innovators.

“Over half of marketing executives say that strategic partnerships are extremely important to their business success, according to a recent study by the CMO Council and BPI Network,” said Paul A. McDonnough, DMA’s vice president for conferences and events. “DMA also knows the value of strategic partnerships and is proud to be partnering with these 10 remarkable companies to enhance the learning and networking experience for IMW attendees.”