MsgMe is a platform that aims to be the easiest web-based SMS/MMS campaign creator and manager available. It allows for the creation of otherwise complex mobile marketing campaigns by almost anyone, via a step-by-step guide to create rich mobile experiences for it’s users.
Whether you’re a blog owner, or a rock band, the tools provided by MsgMe allow for an effortless deployment of almost any type of SMS-based mobile campaign. From subscriptions to polls and surveys to coupons, the platform will let you do it all.
With distribution channels such as widgets and “Send2Phone” it’s easy to get your user to interact with your new mobile content. Premium content such as videos, MP3s, ringtones, and wallpaper can even be incorporated into campaigns for brand awareness and customer loyalty.
What stands out the most is the ease of use and the intuitiveness of the control panel when creating a campaign. You start by registering a keyword to identify your brand or message, and then begin to build your campaign using a series of sub-keywords and options that can be presented to the user. There’s to many options to list, but as an example we’ve setup a test campaign that uses some features that might be beneficial for site and blog owners that publish content often. Here’s what you do…
Simply text “MMW” to 67463, which is MsgMe’s shortcode, to see an example of a working campaign. You should then receive an SMS with a set of options. We’ve setup a simple poll, and a “news” section which will return our latest post in a series of SMS messages. Give a try and reply “A” to see our latest post. There’s a ton more that can be incorporated, but this shows a feature that I like personally, which is the use of an RSS feed to distribute content via SMS which is great for mobile readers of a blog. There’s a great analytical system as well to let you know who’s been accessing your content, and how often.
It’s well worth testing out, and by far the easiest self-managed SMS mobile campaign platform that I’ve tested in a while. Version 2.0 of the MsgMe platform is coming out in May as well which will include several updates and enhancements, so stay tuned…
