This week, Distimo has published its latest report, one that compellingly probes the rise of a major name in the digital world today: Instagram.
“The Rise of Instagram and the Significance of the First Billion Dollar App Acquisition” highlights how the acquisition of Instagram by Facebook signals a significant milestone in the app store landscape.
Looking at how Instagram became successful, if, and how the app spread across the world, and how app usage compares to the number of downloads offers interesting insights to other developers.
Instagram, Distimo tells us, is an impressive success story for obvious reasons.
During the first month after its release, daily downloads in the US were under 10,000, however, in April 2012, daily downloads have been over 100,000 for several days. Looking at the growth of Instagram since May 2011, the cumulative downloads increased sevenfold in the US up to and including March 2012.
The number of shares from Instagram to Twitter, on the other hand, increased twelve-fold indicating that the number of shares per user are increasing.
Perhaps the real core of the story, however, is that Instagram’s journey is just beginning as more and more apps are “integrating some kind of Instagram functionality.”
To check out the fascinating in-depth report at no charge, click here.
