Distimo Mobile Apps Report: 10% Of Apps For iPad Include In-App Purchases

Distimo published its latest report on mobile apps today, highlighting some interesting tidbits for the mobile app ecosystem.  This month’s report focuses once again on in-app purchases, as related to the many app stores it covers. Distimo includes data from the Apple App Store — separating data for iPad and iPhone apps — as well …   Read More

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Distimo published its latest report on mobile apps today, highlighting some interesting tidbits for the mobile app ecosystem.  This month’s report focuses once again on in-app purchases, as related to the many app stores it covers.

Distimo includes data from the Apple App Store — separating data for iPad and iPhone apps — as well as Blackberry App World, Android Market, Nokia Ovi Store, Palm App Catalog and the Windows Marketplace for Mobile.  Probably the most interesting finding this month was in relation to in-app purchases between iPad apps compared to iPhone apps.

The percentage of apps with in-app purchases is significantly higher in the App Store for iPad (10%) than in the App Store for iPhone and iPod Touch.  The “Games” and “Social Networking” categories in both stores have the highest proportion of apps with in-app purchases available.

Further, the most successful free applications that monetized using in-app purchases this month in the App Store for iPhone are MobiTV, ESPN 2010 FIFA World Cup and Tap Fish.  The most successful paid apps that monetized via in-app purchases were Guitar Hero, TomTom U.S.A. and Call of Duty: World at War: Zombies II.  Mirroring the Distimo report covering May 2010, Pages and iBooks from Apple are again the number one paid and free applications on the App Store for iPad, respectively.

Download the full report for much more data and graphs galore — it’s always an interesting read.

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1 comment

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