Disney Targeting iPad’s Marketing Potential

When Apple unveiled the iPad last month, you could almost visualize a gaggle of prominent CEOs, marketing gurus, and entertainment industry moguls lining up outside the office of Steve Jobs to literally throw themselves and their businesses at the tablet widely expected to revolutionize personal...

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12817 4

When Apple unveiled the iPad last month, you could almost visualize a gaggle of prominent CEOs, marketing gurus, and entertainment industry moguls lining up outside the office of Steve Jobs to literally throw themselves and their businesses at the tablet widely expected to revolutionize personal computing and mobile technology.

This week, we’re learning that Walt Disney head honcho Robert Iger is moving full steam ahead with plans to submerge the Disney brand in the marketing-rich waters of the iPad.

On Tuesday, Iger informed investors that Disney will begin developing a wide variety of digital offerings for the iPad. From games to digital books, the mobile content potential of the iPad is unmatched. And, as a result, it’s safe to say that Disney will soon be joined by other mega institutions in a mad dash to develop original content offerings for Apple’s tablet.

According to Mr. Iger himself: “We find that the iPad has a lot of potential. We think it’s a really compelling device. We think it could be a game-changer in terms of enabling us to create essentially new forms of content.”

Although Disney is among the first major companies to express such pronounced public interest in the iPad, Apple has a longstanding and overwhelmingly positive business relationship with Disney, which was also the first prominent entertainment studio to push film and television content through iTunes.

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4 comments

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