Disney Inks Social Gaming Partnership With Japanese Firm

The Magic Kingdom has become a beacon for social gaming. On Friday, DeNA Co. – Japan’s leading mobile social gaming platform operator – and The Walt Disney Company announced that both companies have agreed to bring mobile social games to millions of players worldwide, through DeNA Group’s Mobage social gaming platform. The new partnership underscores …   Read More

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The Magic Kingdom has become a beacon for social gaming.

On Friday, DeNA Co. – Japan’s leading mobile social gaming platform operator – and The Walt Disney Company announced that both companies have agreed to bring mobile social games to millions of players worldwide, through DeNA Group’s Mobage social gaming platform.

The new partnership underscores Disney’s growing reliance upon the mobile channel and heightened interest in the markets of the far east.

The two companies launched their first jointly developed social game, Disney Party, on Wednesday on the Mobage network in Japan, which currently serves over 35 million.

DeNA and Disney plan to launch their second title, Disney Fantasy Quest, this Monday, April 2, and the third title based on Marvel Comics characters this summer in Japan.

“Disney’s characters and stories have cross-border and cross-generational appeal,” said Isao Moriyasu, Representative Director and President of DeNA. “DeNA has enormous reach around the world with its proven cross-device platform for mobile social games. Together, we can delight millions of players with games featuring Disney’s and Marvel’s beloved characters.”

“We are very excited about working closely with DeNA, which is the market leader of mobile games, to provide great new services,” added Paul Candland, President of The Walt Disney Company (Japan). “We are also looking forward to inviting our audiences all over the world to enjoy Japan made original game content through DeNA’s global platform.”

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