Discuss.io, an online consumer-connection platform, announced that it has closed $5.025 million in Series A funding, led by Unilever Ventures and Pereg Ventures.
This investment will allow Discuss.io to innovate their platform and expand their engineering and sales teams.
If you’re not familiar, Discuss.io enables brands and researchers to conduct real-time, online Consumer Connects, In-Depth Interviews (IDIs), and Focus Groups with consumers around the globe in as little as 48 hours, at a fraction of the cost of traditional market research methods.
Discuss.io is used by the world’s leading brands, including Unilever, PepsiCo, Nestle, Danone, and Godrej, among many others.
“We believe that gathering consumer insights should be quick and hassle-free. Using Discuss.io, companies can reach consumer audiences all over the world, conduct one-on-one interviews, and have relevant, targeted insights within days,” Founder Zach Simmons said, elaborating: “The market research industry is ripe for a big change. The industry has been talking about online qualitative research for years, but until Discuss.io, the products on the market did not present a clear enough benefit to warrant a change. Securing this latest round of financing will allow us to democratize market research, and make it easily available and affordable for everyone.”