Financial companies and credit card giants are flowing into Apple’s Passbook with the speed of a raging river.
Ahead of the weekend, Discover Mobile version 4.10 proved this reality.
The Discover for iPhone app now comes with full Passbook support. The move is advertised as a way for consumers and Discover card holders to save redeemed cashback bonuses.
Your Discover app now includes Apple Passbook integration for partner eCertificates! Redeem your Cashback Bonus for a partner eCertificate and save it to Passbook! (Available for users on iOS 6 or greater)
The decision by Discover to jump into Passbook territory follows recent decisions by the likes of American Express to do the same.
With Passbook being only a few months old, it’s impressive to say the least that we are already seeing huge adoption from powerhouses like Target, Walgreens, Starbucks, and others – all of which are now on a list that just keeps getting longer.
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- American Express
- apple
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- Discover cash back bonuses
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- iOS
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- Passbook
Web Design
It will be interesting to see how far Passbook can go, but so far it looks pretty good. Apple is a gorilla in mobile, so I see many businesses small and large adopting Passbook into their marketing strategies. It's definitely something worth looking into if you are a small business.
JackM113
Apple is aggressively pushing passbook. I'm interested to see how passbook actually works out. They have a lot big partnerships, which could be good or bad. Time will tell.