DirecTV is preparing yet another overture toward the growing stronghold of mobile content fanatics.
The world’s largest pay TV provider has launched HBO’s new authenticated online video destinations, HBO GO and MAX GO.
The services are provided free, with unlimited access, to DirecTV customers who, of course, subscribe to these particular premium channels.
For now HBO GO and MAX GO enable subscribers to instantly watch a variety of content from the movies channels through a broadband connected computer. iOS and Android mobile operating systems will make the effort a mobile one in the coming months, as smartphone owners will be able to enjoy the on-demand content on-the-go.
With the new online and mobile services, DirecTV customers will have access to:
- New titles immediately after their premiere on the networks
- The ability to create a “Watchlist” that keeps track of bookmarked content for later viewing
- Bonus content including interviews, recaps, and behind-the-scenes extras
- Customizable views showing titles in slideshow, grid or list format
- And the ability to pause, rewind and view at their convenience
“The addition of HBO GO and MAX GO is the next step in bringing quality video content to our customers anytime, anywhere,” said Derek Chang, an executive vice president with DirecTV. “Giving our customers the opportunity to experience their favorite programming, no matter where they are, truly enhances their overall viewing experience and helps them get the most out of the content they subscribe to.”
