DirecTV Goes Mobile with NFL Sunday Ticket

Just in time for the upcoming football season, subscribers of DirecTV’s “NFL Sunday Ticket” package will be able to watch game coverage on their mobile phones.

The $100 package remains one of the most popular offerings for DirecTV, the largest US-based satellite television service.

Fans hoping to watch NFL games outside of their local TV market can now plug right into the action on Apple Inc.’s iPhone. According to the company, a wi-fi link or access to a 3G network is required.

With commercial advertisers losing money hand over fist through conventional broadcast means, the new emphasis on mobile coverage for DirecTV is likely just the first step of a greater mobile presence for the future of satellite television service.

In March, DirecTV extended an agreement with the NFL to keep the league’s “Sunday Ticket” package of games through 2014.