Digital Publishers Get ‘Buy Now’ Option with Okanjo’s Launch of Product Match Tech

Digital Publishers Get ‘Buy Now’ Option with Okanjo's Launch of Product Match TechPinterest did it with “Shoppable Pins.” Both Google and Twitter have plans for “Buy Now” buttons.

Now Okanjo, a Milwaukee, Wisconsin native commerce company, will launch “Product Match,” a new tool that will let online publishers add “Buy Now” tech to their ad campaigns.

“Product Match helps online publishers develop new business models and open new revenue streams with digital display advertising,” reads a statement provided to MMW. “Currently working with online media holding companies that include industry leaders like Lee Enterprises and Morris Publishing Group, Okanjo is poised to bring Product Match technology to local publishers nationwide.”

An easy plug-and-play option, Product Match has two main features. With what the company calls “Contextual Placement,” the tool reads publisher content for sentiment and keywords, then places advertiser products next to the most relevant content.

The “In-Ad Transactions” feature renders display ads shoppable. Users can conduct purchases inside the ad itself without leaving the publisher’s page.

“Providing customers a seamless and instant shopping experience is a game changer for online publishers and their advertisers,” said Okanjo CEO Michael Drescher. “We’re excited that we can provide online publishers of all sizes with ‘Buy Now’ technology. Up until now, this is something that’s only been available to eCommerce giants and top media websites.”

In addition to allowing consumers to stick with engaging content instead of being re-directed, Product Match lets digital publishers “keep their hard-earned traffic on-site and engaged with content.”

More details are available at