Digital Marketing, Mobile Commerce on ‘Target’ in This New Year

Digital Marketing, Mobile Commerce on 'Target' in This New YearExpect a substantial boost in savvy and well-targeted digital marketing efforts from some of the world’s foremost retailers this year — companies that have enjoyed a sales and marketing rejuvenation over the holidays due to the power of their digital presence.

Ahead of the weekend, Target announced that its holiday digital offerings – like store pickup and Cartwheel deals – “hit the bullseye with millions of Target guests as the retailer racked up a record-breaking holiday season.”

Although Amazon, Apple, Wal-Mart, Best Buy and a broad array of companies are believed to have similarly enjoyed major mobile and digital gains last month, Target’s was truly notable. According to details shared by the retailer, Target saw record sales on on Thanksgiving and Cyber Monday (up 40 percent from 2013).

“Mobile traffic made up 60 percent of traffic November through December,” Target announced. “Black Friday weekend purchases made via mobile phones were 2 times higher than 2013.”

Cartwheel, Target’s digital coupon app, added 2 million new users over the holiday period and surpassed $1 billion in promotional sales since it launched

And what about social media, you ask? Target scored there, too. “More than 950 guest-generated posts to #TargetStyle on Instagram were featured this holiday in the new Target app for iPad (selected from tens of thousands of #TargetStyle tagged photos!),” the company says.