There are more opportunities than ever today for a small business owner to market their business. In fact, the options are so plentiful that some small business owners are overwhelmed by the choices and instead do… nothing.
That’s not good and, if you’re a small business owner who’s confused about the marketing tactics that you should be using, you’ll find a number of good ones below so keep reading, take notes and get ready to put them into action.
Many small businesses today are in niche markets and, if that’s yours, the best thing that you can do is be the “go to” guy or gal for information about your niche. That’s according to the digital marketing experts at Fusion 360. That means offering up plenty of interesting, useful and valuable content to the visitors that come to your website, read your blog and visit your Facebook or Twitter page.
Speaking of Facebook and Twitter, allowing your customers to not only leave comments on those social media pages but also create their own content there as well will create an affinity for you and your brand that can’t be beat. Social media, the team at Fusion 360 reminds us on their insightful blog, is an excellent way to create a rapport with your clients and potential clients and to show them that there’s an actual person (or persons) behind the products and services that they’re purchasing.
Social media is a great way to connect with customers but don’t forget that you need to occasionally use other forms of publicity as well, and create newsworthy content that larger publications might want to feature on their website or possibly even in their magazines. Things like sponsoring a scholarship, being involved in charitable events and other newsworthy activities will attract journalists looking for something positive to write about (occasionally, they still do write about positive things).
Last but not least, with the advent of online data and analytics technology, studying the demographics, psychographics and geographic trends of your market is a definite must-do marketing activity. The more you know about what your customers want, the better equipped you’ll be to give it to them (and the more success your small business will achieve).