Mobile marketers will have to make do with one less platform for four more months.
The U.S. Congress today passed a bill that delays, until June 12, the switch of TV broadcasts from analog to digital, which in turn delays mobile TV deployment. President Barack Obama is expected to sign the bill into law.
This was the second time that the vote came before the House, which did not pass the bill last week. The Senate had unanimously passed the bill before that.
The digital switch, which had been slated for February 17, affects mobile television because it actually enables mobile TV. It’s a blow for Qualcomm, not to mention consumers and marketers who eagerly awaited these improvements in TV availability.
