It’s a match made in mobile heaven.
And somewhere along the way it will probably involve swimsuits.
Sports Illustrated has forged what’s being called a “new digital alliance and partnership” with Turner Sports. The goal of the new-found teamwork will be to “create one of the world’s most exciting sports destinations on the web.”
What can mobile users expect?
Both companies are promising an online sports powerhouse, a situation resulting in new revenue and marketing opportunities for both SI and Turner.
“The Sports Illustrated brand and award winning journalists complement and enhance Turner’s portfolio of sports offerings and reflects our combined commitment to bring fans greater content across a multitude of platforms,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc.
“The deal also provides greater opportunity for advertisers to expand their reach and activate innovative marketing opportunities to access more potential consumers across multiple platforms. By leveraging Turner’s vast digital sports and entertainment portfolio, we expect to provide additional display, sponsorship and video advertising opportunities for SI.com and Golf.com.”
Although 2010 was predicted to be the year of mobile acquisitions (and it certainly has thus far), the year may also go down as the biggest on record for “mobile partnerships,” as the alliance between SI and Turner illustrates yet again.
“SI’s journalism already powers extremely successful digital platforms that lead in every category from breaking news to community, creative design, info graphics and photography,” said Terry McDonell, Editor of The Sports Illustrated Group. “That makes this partnership the next step in an evolution for both SI digital and Turner that will make both stronger. Our brands will click naturally and strategically into place and everyone will win.”