Digital Ad Revenues Pop in First Half of 2015

Digital Ad Revenues Pop in First Half of 2015According to a new report from the IAB, Internet ad revenues in the United States reached a landmark high of $27.5 billion in the first half of 2015.

Ahead of the weekend, the IAB published its Internet Advertising Revenue Report prepared by PwC US.

All told, this marks a 19 percent rise over the $23.1 billion in ad revenues for the first-half of 2014.

Accelerating the pace of already impressive growth in the half-year, 2015’s second quarter internet ad revenues rose by 22.5 percent to $14.3 billion, up from $11.7 billion in Q2 2014. This also reflects 8.5 percent growth from the first quarter of 2015.

“Advertisers are more committed than ever to connect with audiences on digital screens,” said Randall Rothenberg, President and CEO of the IAB. “Content is key to winning consumer attention – on mobile, in digital video, on desktop, and more – throughout the day.”

To check out the full report, click here.