Did Nuance Knock Off ‘Siri’ with Virtual Assistant ‘Nina’?

Some Apple fans are up in arms over Nuance’s introduction of Nina, a virtual assistant that may remind some of Apple’s similar platform dubbed “Sir.” So why are some people upset? According to independent business analyst and social media expert Mike Randazzo, the angry fans aren’t making much sense. “Apple didn’t invent voice-command virtual assistants,” …   Read More

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Some Apple fans are up in arms over Nuance’s introduction of Nina, a virtual assistant that may remind some of Apple’s similar platform dubbed “Sir.”

So why are some people upset? According to independent business analyst and social media expert Mike Randazzo, the angry fans aren’t making much sense.

“Apple didn’t invent voice-command virtual assistants,” Randazzo says. “And this is the new ‘big thing’ in mobile. So while Nuance may be the next to get on board, it won’t be the last. This is the wave of mobile’s future.”

Nina, the virtual assistant for mobile customer service apps, allows companies to “quickly add speech-based virtual assistant capabilities to their existing iOS and Android mobile apps, greatly enhancing the self-service experience for their customers.”

Nina combines Nuance speech recognition, Text-to-Speech (TTS), voice biometrics, and Natural Language Understanding (NLU) technology hosted in the cloud to deliver an interactive user experience that not only understands what is said, but also can identify who is saying it.

“Nina is a watershed innovation for the automated customer service industry, not only because it brings the virtual assistant directly into an app, but because it raises the bar through its level of interactive dialog and language understanding,” said Robert Weideman, executive vice president and general manager of the Nuance Enterprise Division. “Nina provides our customers a major competitive differentiator by enabling more successful self-service through their mobile apps. We are especially pleased to further our partnership with USAA, a company known for its innovation and approach to delivering a premier mobile customer service experience to its members.”

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4 comments

  1. alice

    nice application, something new and handy. This blog is quite useful.

  2. Andrew

    Nina is virtual assistant for mobile customer service apps integrated into existing apps from Enterprise companies like USAA. Siri on the other-hand is an Apple experience delivered to Apple consumers. Other differentiators include an open SDK (for iOS & Android), voice biometrics and deep integration into specific verticals like banking, travel, insurance, etc – to flatten the customer service experience. I would categorize Nina as a B2B2C play and Siri as B2C.

  3. Mobile Apps San Antonio

    Nina sounds like a great alternative for app developers that want to provide SBVA, TTS and NLU to their Android Apps. I’ll be looking into this service.

  4. Mobile application

    Nina sounds to be a nice application for voice assistance, but Siri is doing good with iPhone devices, people are pretty satisfied with it's services.
    Since Android and other platforms does not provide very good apps for the purpose, Nina can serve good on smart phone platforms other than iOS.

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