The rumor mill got it right.
Moments ago, Instagram announced the introduction of video to the popular photo sharing platform acquired by Facebook last year for $1 billion.
According to a post on the official Instagram Blog, video will now become another way to share your stories with friends, family, and the world at large on Instagram.
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
From now on, when you go to take a photo on Instagram, you’ll see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
Fifteen seconds of video? That’s certainly better than the six-second alternative of Vine.
Instagram has also rolled out a bunch of video filters for the new offering.
“When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing,” the announcement reads.
To learn more or to check it out for yourself, click here.