Did Apple Wow with iOS 8?

Did Apple Wow with iOS 8A stud or a dud? That’s the question that some in the press are asking today, fewer than 24 hours removed from Apple’s unveiling of  iOS 8 during Monday’s WWDC 2014 keynote.

According to some within the mobile and digital marketing space, yesterday’s unveiling was a promising one.

“Apple’s continuity between Mac, iPad, and iPhone demonstrates the importance of cross device communication which is a key element for advertisers,” Benny Arbel, CEO of myThings, tells MMW.

“Advertisers need to be able to reach consumers and have ‘continuity’ among all devices since consumers today are on multiple devices all the time – targeting a consumer who has a full, unpurchased shopping cart on their iPad may need to be retargeted on a mobile device. This type of communication is crucial towards effective marketing,” Arbel adds.

Apple is promising greater continuity between iPhone, iPad and Mac, including Handoff to start an activity on one device and finish on another, along with Instant Hotspot and the ability to make and receive calls and send SMS and MMS messages from your Mac or iPad. Apple calls iOS 8 the biggest release since the launch of the App Store℠, giving users “incredible new features and developers the tools to create amazing new apps.”

The iOS 8 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com.

iOS 8 will be available this fall as a free software update for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina display, iPad Air, iPad mini and iPad mini with Retina display.