Developers were excited by no shortage of announcements made this week at Google I/O, not the least of which was the unveiling of the new Google Wallet Instant Buy Android API.
“Shopping for physical goods on mobile devices is a difficult experience for consumers,” Google says, “leading to 97% of mobile shoppers abandoning their shopping carts.”
As a result, Google is giving its U.S. developers the new Google Wallet Instant Buy Android API, which makes buying in native Android apps “fast and easy.”
The Instant Buy API is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers. Developers selling digital goods within their apps will continue to use Google Play In-app Billing, which offers full payment processing capability, including support for carrier billing and gift cards.
Among the benefits touted for the Instant Buy API are:
- Fast checkout for Android users buying physical goods. Users who buy on Google properties have set up Google Wallet. They can now checkout in Android apps in as few as 2 clicks without having to manually enter their billing or shipping information. Google Wallet securely sends this information to the developer with the user’s permission.
- Easy app registration. More logged in users. By implementing Google+ Sign-in along with Instant Buy, developers can enable users to sign-in directly with their Google account, instantly creating an app registration. Having more logged in users allows developers to deliver a highly engaging, personalized experience.
- More secure payments. All transactions are monitored for fraud 24/7 and covered by Google Wallet Purchase Protection to enable a safer shopping experience for your customers.
- Easy integration. No Google fees. Since Google is not processing payments or managing fulfillment, there are no additional fees or complex integrations.
To learn more, check out the new video released by Google.
[youtube]http://www.youtube.com/watch?v=TSIztv65g2w[/youtube]
