A new study by TD Bank shows that Americans are still fond of giving generously to the causes and organizations that help others, despite challenging economic times.
1,435 U.S. consumers were surveyed about their attitudes and behaviors towards charitable giving.
All told, 82 percent of American consumers have contributed their time or money to support a charity over the past year.
“The results are heart-warming, but not surprising,” said Vinoo Vijay, Chief Marketing Officer at TD Bank. “TD always suspected that most Americans shared a deep commitment to their communities.”
“Millennials may seem adrift in a world of tweets, texts and posts, but their social media habits are supporting the greater good, with 63 percent contributing to causes they’ve learned about through social media, compared with 37 percent of all consumers surveyed,” the report summary reads.
Despite being tethered to their mobile phones, 59 percent of millennials have collected coins to support charity, versus only 39 percent of overall respondents. And speaking of loose coins, millennials are more willing to donate change each month than their older counterparts, with 79 percent stating that they’d be willing to spare a few coins each week to contribute to a cause they believe in, compared with 71 percent of gen Xers and 67 percent of baby boomers.
Want to know more? Check out TD Bank’s “Bring Change” program here.