Desktop Online Video: comScore Releases Latest Rankings

SMS Engagement Can Improve Mobile Results For Merchants, Says 3Cinteractive ExecGlobal media measurement and analytics company comScore, Inc. released some fresh data from its Video Metrix service recently which indicates that 197.5 million Americans watched online content videos via desktop computer in November, 2015.

The details? According to Google Sites, LiveRail was the top video ad property, and VEVO topped the list of YouTube partner channels.

“, ranked as the top online video content property in November with 174.5 million unique viewers,” notes the report. “Facebook ranked #2 with 90.5 million viewers, followed by Yahoo Sites with 61.2 million, Vimeo with 56.5 million and VEVO with 44.2 million.”

The biggest YouTube partners?

“The November, 2015 YouTube partner data revealed that video music channel VEVO climbed into the top position in the ranking with 43.4 million viewers. UMG occupied the #2 spot with 42.2 million unique viewers, followed by Warner Music with 39.3 million, SonyBMG with 37.7 million and BroadbandTV with 28.1 million.”

To dig deeper into all of the numbers, click here.