Denny’s Serves Up a “Grand Slam” Mobile Campaign

Restaurant chain Denny’s has unveiled a new multimedia promotional campaign to help change its image.

Let’s be honest. Denny’s doesn’t necessarily have the best reputation as the hottest hangout for teens.

But now, the company is targeting young, late-night diners by offering original mobile content including a free iPhone application.

I could make a “Moons over my Hammy” joke. But I won’t.

The “Allnighter” campaign spotlights four original characters: Wade the T-Rex, Steve the Unicorn, Finn the Leprechaun and Gary the Regular Guy. Denny’s will take this endeavor further by expanding into personalized character profile pages on Facebook and MySpace.

Ads for the campaign have already begun airing as 30-second and 15-second television commercial spots on major network and cable stations.

The app was developed in partnership with the Filter Creative Group.