On Tuesday, MMW was briefed by the folks at DeepTarget Inc. regarding the extension of their partnership program with industry leading service providers to enable targeted, personalized marketing within mobile banking solutions.
The first of these integrated solutions is a collaboration with Access Softek to offer DeepTarget Mobile within Access Softek’s Mobile Finance Manager (MFM) solution.
So how does it work?
Designed for “easy integration,” DeepTarget Mobile offers what is touted as being an effective and economical option to provide enhanced marketing capabilities within mobile banking environments such as within Access Softek’s Mobile Finance Manager (MFM) solution.
Financial institutions using the combination of MFM and DeepTarget can now offer targeted ads “with pinpoint precision in a way that’s never been possible before.”
“The ability to integrate with DeepTarget’s mobile marketing solution with its enhanced targeted marketing capabilities adds a great deal of value for the financial institutions who are deploying MFM,” said Chris Doner, CEO of Access Softek. “Access Softek is proud to be a leader in mobile banking technology, and we are pleased to be working with a team that is focused on providing innovative solutions to meet the marketing needs of our customers. DeepTarget’s OmniEngagement Cloud platform will allow our mobile banking customers to quickly and easily extend marketing campaigns to our environment.”