DeepMarkit Corp., a producer of gamified marketing solutions for businesses, has just announced that it intends to partner with AIO Synergy Holdings Berhad, a leading developer of mobile applications and mobile games based in Kuala Lumpur, Malaysia, for the messaging app integration of FetchBot games and the deployment of the FetchBot promotions platform.
According to the scoop shared with MMW on Wednesday, AIO will include the FetchBot promotional and social games within its OmniChat messaging application which is being launched later this year.
OmniChat’s messaging features will be globally available for download through the Apple App Store and Google Play Store; however, its full suite of features which allow its users to win prizes and earn money through the application will initially be launched in Malaysia.
Using Fetchbot, DeepMarkit’s proprietary gamification platform, businesses marketing on OmniChat will be able to deliver promotions, coupons and other rewards to consumers using the branding power of Fetchbot games. The FetchBot games and promotions are designed to reinforce product and corporate brand while engaging and entertaining consumers and encouraging social sharing and viral distribution.
“Messaging apps are developing into a very powerful marketing channel and our unique games and platform capabilities are ideally suited to this purpose,” stated Ranjeet Sundher, Executive Vice President of DeepMarkit. “AIO’s OmniChat messaging application represents another exciting opportunity for us to demonstrate the power of our FetchBot platform.